Li & Fung in 2003: Managing Globalisation

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Case Details:

Case Code : BSTA090
Case Length : 12 Pages
Period : 2003
Organization : -
Pub Date : 2004
Teaching Note :Not Available
Countries : Hong Kong
Industry : -

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Leveraging Information Technology

Since the late 1990s, Li & Fung had launched various technology initiatives to streamline and augment its processes. The website lifung.com was designed to take even small orders, consolidate them for mass production and still offer such customers a range of choices for customizing products...

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Global Expansion

Li & Fung had rapidly globalised in a short span of time. In the early 1990s, Li & Fung was a trading company, dependent heavily on China for sourcing its export items. By the start of the new millennium, Li & Fung had put in place a global network, both out of sheer necessity and to gain a competitive advantage...

Value Chain Configuration

Li & Fung's top management constantly examined the value chain to understand where the value lay and how it could be further increased. By the 1980s, Hong Kong had become a relatively expensive and uncompetitive manufacturing location, compared to other countries in south east and east Asia...

Organization Structure

Unlike many trading companies, which were divided on the basis of geographic regions, Li & Fung was divided into divisions that were focused on a single customer or a group of customers...

Concluding Notes

The Fung brothers had laid great emphasis on traditional values, notwithstanding their efforts to modernise the company's operations. They had tried to foster a well knit family like culture, where titles and hierarchy were less important. The brothers continued to read many if not all fax messages from customers to have a personal understanding of their requirements...

Exhibits

Exhibit I: Li & Fung: Global Network
Exhibit II: Li & Fung: Turnover by Markets
Exhibit III: Business Growth (Turnover)
Exhibit IV: Financial highlights Li & Fung
Exhibit V: Average Annual Return on Average Equity
Exhibit VI: Li & Fung: Approach to Outsourcing
Exhibit VII: Li & Fung: Examples of Sourcing Strategy

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